Effective branding conveys the true essence of your company. It’s where insight meets imagination. Effective branding helps your customers see your organization’s mission and value through impactful design. Organizations are constantly evolving their messaging and visual identity to define their path forward. Is your branding still relevant, or could it use an update to reflect your values, mission and current strategy?
Whether you’re looking to create a new brand, completely update your current brand or lightly refresh your visual identity, our team will work with you to discover the best way to portray your brand and company’s offerings.
We learn about you, your company and your audience from internal and external perspectives. We conduct interviews with stakeholders, evaluate brand perceptions through company analysis and learn through focus group research to define where your company’s brand strengths and opportunities lie.
We compile our discoveries into concise brand messages and positioning. It is here where we get aligned on strategy before we move into the design phases.
Our team of creators works to strategically design a brand that reflects your mission, vision and values. Design, backed by meaning and research, is smart branding. The CONNECTIVE team will deliver mood boards, design concepts and final proposals to refine and finalize as a collaborative decision-making process.
After the final direction is determined, we launch the new brand across all communication channels — from business cards and corporate presentation templates to website, social media and newsletter design or product packaging. The CONNECTIVE team works to ensure brand deliverables are rolled out consistently and successfully, and sees to this through careful development of your company’s new brand standards guide.
