Agape Care Group: Representing the heart of their culture
Project Scope
Branding
Agape Care Group is a healthcare company that provides care during one of life’s most intimate and challenging moments. The team at Agape Care Group provides hospice and palliative care for those facing terminal illness. The company’s mission is to serve with love and we had the opportunity to bring that to life. We created a new brand for the company when Hospice Care of South Carolina acquired Agape Hospice and brought the two entities together as one team focused on providing compassionate care and meaningful experiences for their patients.
We 💛 this company’s mission and culture.
01 Brand hierarchy
After rebranding Hospice Care of South Carolina and Agape Hospice to Agape Care South Carolina, the company continued to grow. Since then, we have created a parent brand to house all future logos and acquisitions.
02 Branded materials
To ensure brand consistency, we created a set of brand guidelines and other materials.