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Allied Van Lines: Updating an iconic American brand

Industry: Transportation & Warehousing

Project Scope


Sometimes a brand needs a refresh and not an overhaul. That’s the opportunity that Allied Van Lines presented to us when the company wanted to update its brand. Everyone recognizes the orange Allied trucks – they’ve been on the roads moving America for more than 90 years. So we preserved the logo and updated other elements including the color palette, typography and design elements which enabled us to modernize this iconic brand.

01 Design elements

The ‘A’ road icon in Allied is iconic. Using it as a cutout for photography adds interest to the imagery. The addition of diagonal lines adds movement and a familiar tire texture to branded materials.

Allied corporate identity mockup
Allied PowerPoint template

We’re proud to be part of moving Allied Van Lines forward.

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