We. Love. Data. Whether it’s conducting a focus group to dig deeper into a specific audience’s perspectives, conducting an omnibus survey to gauge public opinion about a key issue, or stakeholder interviews to gain a better understanding of an organization’s culture, our team loves to learn, analyze, and then synthesize insights.
Our best work starts with a foundation of solid research so that our ideas and recommendations are better informed.
In order to create a clear value proposition that is unique in your industry, it’s important to understand your competitive landscape from a branding and marketing perspective. We help our clients get a view of their competition – their brands, key messages, marketing strategies, digital presence and audience prioritization.
One way to gauge the opinions and views of larger audiences is to conduct surveys. Our team has experience in designing surveys, audience targeting, results analysis and then applying the insights to your marketing/communications strategy.
if you want to go deep into a particular audience/issue, focus groups can be a useful tool. We typically record our focus group sessions so that clients can hear all of the nuances in the discussion such as tone of voice, energy, enthusiasm or concern. Focus groups give us more color than typically gained by surveys and help us better understand an audience’s true sentiments around a particular set of topics.
One of the best ways to understand an organization, its mission, culture and how it operates is through stakeholder interviews. We enjoy spending time with our clients, their teams, board members, and customers to gain insights into how they truly work. We start every branding assignment with stakeholder interviews including interview design and delivery of an executive summary of key findings.
| Assess Your Business | Define Your Goals | Target and Position | Define Your Brand | Bring Your Brand to Life | |
|---|---|---|---|---|---|
| Action | Analyze the market, competitors & core audiences | Set your branding, marketing/comms goals | Align key benefits with your audiences' needs | Design your brand identity and articulate its key messages | Develop your activation plan across channels |
| Why? | Identify opportunities and challenges | Provide clear direction, vision, and strategy | Define your value proposition and relevance | Consistency = clarity and enduring engagement | Drive awareness, growth and a clear culture |
Analyze the market, competitors & core audiences
Identify opportunities and challenges
Set your branding, marketing/comms goals
Provide clear direction, vision, and strategy
Align key benefits with your audiences' needs
Define your value proposition and relevance
Design your brand identity and articulate its key messages
Consistency = clarity and enduring engagement
Develop your activation plan across channels
Drive awareness, growth and a clear culture
