Social Media

Social media is an important way to connect with audiences including customers, current employees and prospective talent. With a strong, authentic, engaging and responsive social media presence you can increase brand awareness, enhance customer loyalty, and connect with your audiences efficiently. We work with our clients to define their social media strategy, publish content that is valuable to their stakeholders, and enhance their overall brand recognition by having a consistent and relevant presence on the channels that matter most.

Capabilities

Strategy

First, we’ll map which social channels reach your audiences most effectively and also see what your competition is up to. Based on this review, we’ll work with you to define a social media marketing approach and plan that aligns with your business objectives. We also work with clients to define a response strategy should an issue arise on social media that could be damaging to your reputation.

Content

Consistently sharing engaging and relevant content is key to having a strong social media presence. We’ll help your organization define the key topics and issues your audiences care about most and develop a cadence of insights, information and creative that helps establish your brand and value proposition.

Listening

Social media is a great way to listen to your core audiences and better understand what they need and want from your organization. By deploying a social listening exercise we can gain insights into how your audiences feel about your company, what topics they’re passionate about, what they think about your competitors and how they respond to your campaigns.

Measurement

We measure our clients’ reach on social media including impressions, reach, engagement, share of voice, audience growth and sentiment. We help evaluate which types of content perform best and then leverage that insight to plan for the next segment of social media content planning. Our team develops an online dashboard for our clients to be able to view their social media performance in real time.