DALLAS – March 9, 2023 – CONNECTIVE Agency senior vice president, Whitney McAnallen, recently accepted a position on the board of directors for the Business Council for the Arts, an organization focused on inspiring and stimulating businesses in Dallas/Fort Worth to support the arts in the workplace, in education and in the community.
The Business Council for the Arts (BCA) collaborates with business and government decision makers across North Texas to foster outstanding arts management, volunteer leadership and broader arts investment with the goal of ensuring the Dallas/Fort Worth area’s developments as a regional cultural center. The arts are a major component of a successful economic region, and the development of a creative workforce keeps North Texas on the leading edge of world business. Founded by Raymond D. Nasher in 1988, the torch has now been passed to his daughter, Nancy A. Nasher, who serves as the founder’s chair for the board.
“Whitney McAnallen brings expertise that BCA has long been seeking to add to our board of directors,” said Joel Austin, chair of the board of directors, Business Council for the Arts. “Her experience in marketing and communications, as well as the arts, coupled with her vision and energy will help the BCA evolve and reach our potential.”
As senior vice president at CONNECTIVE Agency, a boutique full-service marketing agency based in Dallas, Whitney loves working alongside civic, community and enterprise leaders to strategize and execute marketing and communications plans that are aligned with their organizational growth goals. Her strategic leadership and entrepreneurial mindset are invaluable to clients seeking original and meaningful solutions and a simple yet effective path to achieving their goals.
Whitney began her career as a video editor for an ABC News affiliate and later spent time working for Apple Inc. before she launched a Dallas-based small business providing curatorial services to clients across the country. With a passion for helping others, Whitney also spent seven years at a Title I public school district where she had experience leading district-wide communications and marketing campaigns.
“Not only am I thrilled to join the BCA board, but we at CONNECTIVE Agency are excited to participate as a member company,” said Whitney McAnallen. “The BCA team and its board of directors bring a high level of business intelligence and cultural sophistication to their work and it shines through in their creative programming like Arts & Health and Arts & Real Estate.”
BCA funds and manages many arts-related programs in the region, including Art at Work programs meant to visually enhance the work environment while showcasing company values and promoting cross-cultural understanding. The organization also hosts educational webinars on how the arts work within different industries and recently supported a study measuring the economic impact of nonprofit arts and cultural organizations across the United States.
Learn more about the work BCA is doing to promote the arts among DFW businesses: https://ntbca.org/
About Business Council for the Arts
Business Council for the Arts encourages, inspires and stimulates businesses and municipalities to support the arts in the workplace, in education and in the community. We are a connector between commerce and culture. Our programs bring wellness and equity into the workplace through the arts, develop next generation business leaders for arts boards, inject creativity into work teams, measure the economic impact of the arts in North Texas and enrich arts organizations with business best practices. Contact us at bca@ntbca.org for more information.
About CONNECTIVE Agency
CONNECTIVE Agency is a Dallas-based marketing agency that helps organizations create authentic connections to build their brand. The agency provides integrated marketing solutions including branding, design, public relations, digital marketing, video, web, events and internal communications. Founded in 2014, CONNECTIVE is a certified minority-owned and woman-owned business. Our team works with clients across a broad range of industries and specialties, including business-to-business, business-to-consumer, nonprofit and government organizations. CONNECTIVE has been recognized by the Communicator Awards, the American Marketing Association and The MarCom Awards for excellence in marketing and communications. For more information, visit https://www.connectiveagency.com.
