Kyra Barker

Vice President, Client Partnerships

Kyra is responsible for helping CONNECTIVE’s clients define their brand voices and bring their stories and ideas to life through integrated marketing campaigns. Using her expertise in digital marketing, research, brand messaging, copywriting and content development, she consistently finds innovative solutions and delivers results for our clients.

Passionate about strategy and a firm believer in research, she enjoys working closely with clients to gain a deeper understanding of their brand stories and bring fresh ideas to the table. She’s helped clients such as Aquafil, Allied Van Lines, Signature Illumination Designs and DHA, Housing Solutions for North Texas develop integrated communications strategies to connect with target audiences.

Kyra’s favorite part of her job is developing authentic connections with her clients so they feel heard, understood and challenged to think outside the box. She loves getting to do creative and meaningful work with teammates who empower each other to leave a positive mark on the world.

After graduating from the University of Oregon with a Bachelor of Arts in journalism in 2019, Kyra started her career in the Pacific Northwest where she fell in love with digital marketing. In her spare time, you can usually find Kyra obsessing over her cat, Donald, building her urban jungle, keeping up with the latest nutrition guidelines or eating Taco Bell (usually not at the same time). Originally from California, Kyra has enjoyed exploring all that Texas has to offer.