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Content Lab

Sharing insights, updates and ensuring transparency are important to all of an organization’s stakeholders. Our team takes the time to understand your audiences and what they care about, so we can develop fresh content that aligns with your brand. If you need help keeping your website, blogs, social media channels and PR initiatives fresh and engaging - we're your content marketing crew.

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Photo of person writing in notebook

We also develop annual reports, presentations, white papers, email campaigns and newsletters to ensure our clients are able to leverage every channel to effectively engage internal and external audiences.

Capabilities

Research

We start each content assignment with research. We explore what our audiences care about, who else has written on the topic, what data is available that is relevant to our story, what’s a fresh perspective we can provide and which channels are best for us to publish the information. Once we’ve gathered the pertinent data and insights, we craft an outline before moving into a full draft. We can also assist with collecting primary research including focus groups, surveys and interviews.

Writing

It’s important to us to capture our client’s brand personality, tone of voice and key messages in our writing. We pay close attention to these nuances whether it’s a Tweet or a white paper. Our copywriters work to understand who we’re writing for, what we want them to know and any action we want to inspire. We also proofread content and collaborate with our clients on revisions so that it’s just right before primetime.

Design

Creative elements help bring content to life. Our designers work closely with our copywriters to ensure the artwork that accompanies the content we craft is aligned with the topic, on brand and helps elevate the message. We help determine the right medium for the message including photography, illustrations, video or animations.

Distribution

Choosing the right channels is important to ensure your content is published in the right place to maximize audience reach. We help our clients navigate digital and tactile mediums to ensure that the content, design and timing is right in order to achieve their goals.

Learn more about our Design capabilities


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