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Agape Care Group: Establishing a new company brand and culture from the inside out

South Carolina & Georgia
Industry: Health Care

Project Scope

Integrated MarketingCommunications

Agape Care Group is a healthcare company that provides hospice, palliative and inpatient care in the Southeast. Our partnership began with Agape Care Group when it was Hospice Care of South Carolina as they prepared to acquire Agape Hospice, forming the largest hospice and palliative care provider for adults and children in the state.

01 Key Goals

  • Effectively communicate the news about the acquisition for internal and external audiences

  • Develop a new brand for the combined organization that would bring the team together wearing the same ‘jersey’ and collaborating to build one culture

  • Establish Agape Care Group as a leading healthcare provider in the region, enabling it to grow organically and through acquisition

02 Results

  • Generated 32 stories in the media highlighting the acquisition of Agape Hospice by Hospice Care of South Carolina, including these features:

post and courier linkUBJ linkHospice News link


  • Supported the leadership team with consistent, transparent and engaging internal communications as they integrate the companies, enabling them to improve employee ratings (by 23%) and maintain low voluntary turnover (below 3%) in the midst of great change.

  • Thoughtfully designed a new brand with company-wide input that started with a focus on culture first, then aligning the organization around a shared mission, vision and values.

agape care logo



Agape Care is so fortunate to have Connective Agency to execute our creative visions and needs. When we embarked on the journey to rebrand, the Connective team truly listened to our vision and developed a brand that we are so very proud to showcase. Now that we are in the trenches of website and collateral development, Connective serves as an extension of our team, offering creative expertise, guidance and brand positioning.

We are demanding, change our minds often and require a lot of attention some days but the team never waivers and always meets our needs in an effective and affordable way! I am thankful to have a true partner in the Connective Agency Team!

Client Photo
Tracie LaFroscia Director of Marketing


As Agape Care Group’s integrated marketing communications agency partner, we support the company with internal communications, social media, recruiting campaigns, public relations, issues management, executive communications, advertising, marketing materials and digital marketing campaigns.

We are excited to continue helping them grow.