CONNECTIVE Agency Recognized for Outstanding Work on the City of Dallas COVID-19 Rent Relief Campaign with DHA, Housing Solutions for North Texas
DALLAS – July 7, 2022 – The American Marketing Association DFW recognized CONNECTIVE Agency with the award for “Interactive Media” at the 2022 Marketer of the Year Awards Gala for their work on behalf of DHA, Housing Solutions for North Texas, utilizing a multimedia approach to engage renters to access COVID-19 rent relief funds provided in partnership with the City of Dallas. This award is given to marketers who effectively employed interactive media, such as videos or social media, to engage audiences and promote their product, service or resource.
“We appreciate being recognized by AMA DFW for our work with DHA, Housing Solutions for North Texas. This campaign was able to reach thousands of renters in North Texas and disperse $18 million dollars in rent relief to families who needed it during the COVID-19 pandemic,” says Manuel Valencia, CONNECTIVE Agency founder and partner. “We’re proud to get to work with an organization like DHA that works to ensure people have access to affordable housing.”
The rent relief campaign consisted of explainer videos translated into multiple languages, including Spanish and Vietnamese, a website with a mobile-first perspective, application instructions and a print ad placement. Additionally, the team collaborated with community leaders and organizations to deliver information through a variety of channels including social media, direct mail, news media and Google Search. The goal of this campaign was to overcome language and technology barriers to ensure equitable access to rental assistance.
The DHA rent relief program fully committed $18 million in rent assistance to approved eligible households within four months. Through the federal Emergency Rental Assistance Program, managed in partnership with the City of Dallas, DHA was able to help 2,809 families and households pay their rent, and worked with 278 landlords who applied directly to the program to secure rent payments.
To view the full list of AMA DFW 2022 award winners, visit here.
About CONNECTIVE Agency
CONNECTIVE Agency is a Dallas-based marketing agency that helps organizations create authentic connections to build their brand. The agency provides integrated marketing solutions including branding, design, public relations, digital marketing, video, web, events and internal communications. Founded in 2014, CONNECTIVE is a certified minority-owned and woman-owned business and is also a certified small business enterprise. Our team works with clients across a broad range of industries and specialties, including business-to-business, business-to-consumer, nonprofit and government organizations. CONNECTIVE has been recognized by the Communicator Awards, the American Marketing Association and The MarCom Awards for excellence in marketing and communications.
For more information about our team, please visit https://www.connectiveagency.com.
Media Contact
Jacqueline Chen Valencia
CONNECTIVE Agency
